What do you think of the new Tiger Woods Nike ad, featuring his father,Earl Woods is asking him?
"Did you learn anything?'' Earl Woods says.
"Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?'' the elder Woods is heard saying while his son looks solemnly into the camera.
Nikes reason for running this ad
"We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father,'' Nike said in a statement.
Some may question using Woods' father or mentioning the golfer's personal problems, but it makes sense from Nike's perspective.
"You've stayed with the man, how do you re-engage?'' Sweeney said. "It's not a question of what we would like to do under perfect circumstances, it's like we've stayed the course, he's back, how do we address it?''
CLICK HERE to Listen to the 30 second commercial The ad also plays off Woods' prodigy aura by using his father, who is partly credited with Woods' early success.
Woods has repeatedly said since re-emerging into public life that he strayed from the values instilled in him by his parents.
In the commercial, Woods stands outside, on what appears to be a golf course, with the trademark Nike "swoosh'' visible on his dark hat and sweater vest. He barely blinks, while Earl Woods is heard saying in the background:
"Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?'' the elder Woods is heard saying while his son looks solemnly into the camera.
"Did you learn anything?'' Earl Woods says.
"Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?'' the elder Woods is heard saying while his son looks solemnly into the camera.
Nikes reason for running this ad
"We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father,'' Nike said in a statement.
Some may question using Woods' father or mentioning the golfer's personal problems, but it makes sense from Nike's perspective.
"You've stayed with the man, how do you re-engage?'' Sweeney said. "It's not a question of what we would like to do under perfect circumstances, it's like we've stayed the course, he's back, how do we address it?''
CLICK HERE to Listen to the 30 second commercial The ad also plays off Woods' prodigy aura by using his father, who is partly credited with Woods' early success.
Woods has repeatedly said since re-emerging into public life that he strayed from the values instilled in him by his parents.
In the commercial, Woods stands outside, on what appears to be a golf course, with the trademark Nike "swoosh'' visible on his dark hat and sweater vest. He barely blinks, while Earl Woods is heard saying in the background:
"Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?'' the elder Woods is heard saying while his son looks solemnly into the camera.
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