Elin and Tiger

Tiger Woods Nike Ad

What do you think of the new Tiger Woods Nike ad, featuring his father,Earl Woods is asking him?


"Did you learn anything?'' Earl Woods says.

"Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?'' the elder Woods is heard saying while his son looks solemnly into the camera.


Nikes reason for running this ad


"We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father,'' Nike said in a statement.

Some may question using Woods' father or mentioning the golfer's personal problems, but it makes sense from Nike's perspective.

"You've stayed with the man, how do you re-engage?'' Sweeney said. "It's not a question of what we would like to do under perfect circumstances, it's like we've stayed the course, he's back, how do we address it?''

CLICK HERE to Listen to the 30 second commercial The ad also plays off Woods' prodigy aura by using his father, who is partly credited with Woods' early success.

Woods has repeatedly said since re-emerging into public life that he strayed from the values instilled in him by his parents.

In the commercial, Woods stands outside, on what appears to be a golf course, with the trademark Nike "swoosh'' visible on his dark hat and sweater vest. He barely blinks, while Earl Woods is heard saying in the background:

"Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?'' the elder Woods is heard saying while his son looks solemnly into the camera.

Tiger's Augusta Interview -34 questions in 34 minutes.

Tiger is ready and he wants to win, I'm sure he will be a contender this week.
He knows this course and he has had several practise rounds this week.

Click Here to listen to the interview there is a 15 second add first.

It's great the fans at Augusta have accepted him and we are very excited to have him back playing golf, golf is what he does best. I'm sure his attitude has changed. He wants to respect the fans, players and the game of golf again. Control his emotions more.

He was deeply sorry to miss his son's first birthday and doesn't want to miss another one. He was very sincere and he is really releaved to get this interview out of the way, I'm sure he is relieved. He wants to get going again and play golf.

Pleased to have Steve Williams back at his side.

Click Here to listen to the interview there is a 15 second add first.



Please comment below, are you pleased to see Tiger woods back competing again?

Tiger Woods Interview with The Golf Channel

ESPN released clips of the interview via press release prior to the interview's airing. Some of the quotes follow.

On why he got married:

Woods: "Why? ‘Cause I loved her. I loved Elin with everything I have. And that's something that makes me feel even worse. That I did this to someone I loved that much."

On the depth of his infidelity:

Woods: "Well, just one is enough. Um, and obviously that wasn't the case, and I've made my mistakes. And as I've said, I've hurt so many people, and so many people I have to make an amends to, and that's living a life of amends."

On all that has happened over the past year:

Woods: "A lot has transpired in my life. A lot of ugly things have happened. Things that have.....I've done some pretty bad things in my life. And uh, all came to a head. But now, after treatment, going for inpatient treatment for 45 days and more outpatient treatment, um, I'm getting back to my old roots."

On what happened the day of the car accident:

Woods: "Well you know it's all in the police report. Beyond that everything's between Elin and myself and that's private."

On why he didn't seek treatment before all the news broke:

Woods: "Well I didn't know I was that bad....stripping away denial, rationalization. You strip that away and you find the truth."

On the low points -- the moments of having to tell his wife and mother:

Woods: "They both have been brutal. They've both been very tough. Because I hurt them the most. Those are the two people in my life who I'm closest to and to say the things that I've done, truthfully to them, is...honestly was...very painful."

On what his measure of success will be at the Masters:

Woods: "Well, playing is one thing. I'm excited to get back and play, I'm excited to get to see the guys again. I really miss a lot of my friends out there. I miss competing. But still, I still have a lot more treatment to do, and just because I'm playing, doesn't mean I'm gonna stop going to treatment."

On the expected/hopeful reception from fans:

Woods: "I don't know. I don't know. I'm a little nervous about that to be honest with you...It would be nice to hear a couple claps here and there...but also hope they clap for birdies too (laughs)."

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Tiger Woods Interview with ESPN

Updated: March 21, 2010, 7:52 PM ET
Tiger Woods interview transcript
Tiger Woods Exclusive Interview
Tom Rinaldi talks with Tiger Woods.Learn More » Report a bug » Feedback »
Tiger Woods Exclusive Interview
ESPN's Tom Rinaldi interviewed Tiger Woods on Sunday in Windermere, Fla. The interview was the first one granted by the world's No. 1-ranked golfer since his Nov. 27 car accident outside his home. The following is a transcript of that interview.




Rinaldi: What's the difference between the man who left Augusta national a year ago and the one who is about to return?



Woods: A lot has transpired in my life. A lot of ugly things have happened. Things that.....I've done some pretty bad things in my life. And uh, all came to a head. But now, after treatment, going for inpatient treatment for 45 days and more outpatient treatment, I'm getting back to my old roots.



Rinaldi: For a lot of people, the spark of those bad things is Nov. 27. Early that day, what happened?



Woods: Well, it's all in the police report. Beyond that, everything's between Elin and myself and that's private.



Rinaldi: Why did you lose control of the car?



Woods: As I said ... that's between Elin and myself.



Rinaldi: If it's a private matter, why issue a public apology?



Woods: Well, I owe a lot of people an apology. I hurt a lot of people. Not just my wife. My friends, my colleagues, the public, kids who looked up to me. There were a lot of people that thought I was a different person and my actions were not according to that. That's why I had to apologize. I was so sorry for what I had done.



Rinaldi: You've said you've made transgressions. How would you, in your own words, describe the depth of your infidelity?



Woods: Well, just one is, is enough. And obviously that wasn't the case, and I've made my mistakes. And as I've said, I've hurt so many people, and so many people I have to make an amends to, and that's living a life of amends.



Rinaldi: You said you were in treatment. The simple question is, for what?



Woods: That's a private matter as well. But I can tell you what, it was tough, it was really tough to look at yourself in a light that you never want to look at yourself, that's pretty brutal.



Rinaldi: What'd you see?



Woods: I saw a person that I never thought I would ever become.



Rinaldi: Who was that?



Woods: Well, I had gotten away from my core values as I said earlier. I'd gotten away from my Buddhism. And I quit meditating. I quit doing all the things that my mom and dad had taught me. And as I said earlier in my statement, I felt entitled, and that is not how I was raised.



Rinaldi: Why not seek treatment before all of this came out?



Woods: Well, I didn't know I was that bad. I didn't know that I was that bad.



Rinaldi: How did you learn that? How did you learn it?



Woods: Stripping away denial, rationalization. You strip all that away and you find the truth.



Rinaldi: How do you reconcile your behavior with your view of marriage?



Woods: That's living a life of amends and that's just working at it each and every day.



Rinaldi: Given all that's happened, what's your measure of success at Augusta?



Woods: Well, playing is one thing. I'm excited to get back and play. I'm excited to get to see the guys again. I really miss a lot of my friends out there. I miss competing. But still, I still have a lot more treatment to do, and just because I'm playing, doesn't mean I'm gonna stop going to treatment.



Rinaldi: What reception are you expecting from fans?



Woods: I don't know. I don't know. I'm a little nervous about that to be honest with you.



Rinaldi: How much do you care?



Woods: It would be nice to hear a couple claps here and there. But also hope they clap for birdies, too.



Rinaldi: Eleven months ago, here at Isleworth, I asked you, 'How well does the world know you?' What's your answer to that now?



Woods: A lot better now. I was living a life of a lie. I really was. And I was doing a lot of things, like I said, that hurt a lot of people. And stripping away denial and rationalization you start coming to the truth of who you really are and that can be very ugly. But then again, when you face it and you start conquering it and you start living up to it. The strength that I feel now, I've never felt that type of strength.



Rinaldi: In the last four months, Tiger, what's been the low point?



Woods: I've had a lot of low points. Just when I didn't think it could get any lower, it got lower.



Rinaldi: An example?



Woods: When I was in treatment, out of treatment, before I went in, there were so many different low points. People I had to talk and face like my wife, like my mom.



Rinaldi: What was that moment like, either one?



Woods: They both have been brutal. They've both been very tough. Because I hurt them the most. Those are the two people in my life who I'm closest to and to say the things that I've done, truthfully to them, is ... honestly ... was ... very painful.

Rinaldi: What was your wife's reaction when you sat down and had that first conversation?


Woods: She was hurt, she was hurt. Very hurt. Shocked. Angry. And, you know, she had every right to be and I'm as disappointed as everyone else in my own behavior because I can't believe I actually did that to the people I loved.



Rinaldi: I ask this question respectfully, but of course at a distance from your family life. When you look at it now, why did you get married?



Woods: Why? Because I loved her. I loved Elin with everything I have. And that's something that makes me feel even worse, that I did this to someone I loved that much.



Rinaldi: How do you reconcile what you've done with that love?



Woods: We work at it.

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